Desiree’s love for the salon industry started young, growing up with two parents who owned and operated a hair care distribution company, she spent countless hours steeped in the industry before ever picking up a pair of shears herself. She graduated from hair school at 21 and made the move from Ottawa to Toronto, chasing a dream of one day owning her own salon in a big city.

She found her niche early, deciding in 2016 to specialize in blondes. She built a loyal clientele in large part by pioneering her presence on Instagram, long before it was standard practice. Her beautiful blondes and natural, seamlessly blended balayages soon became her signature.

In 2021, she opened her first salon in Liberty Village, a milestone that just celebrated its five-year anniversary. In 2025, she expanded again, opening a second location on the Danforth alongside her friend and business partner, Skylar.

Desiree’s curiosity and drive haven’t slowed down: she became a Bellami extension specialist and joined the Redken education team in 2024. She’s just as passionate about teaching as she is about doing hair, and loves mentoring the next generation of stylists, regularly taking junior stylists under her wing. Beyond the chair, she has a real passion for business, branding, and building a strong, close-knit team.